Improving the Adoption of Sports Analytics

How do we improve adoption of sports analytics by college coaches? The answer is simple, the execution of the answer more complex. The answer to improved adoption is to incorporate the benefits of the analytics into the daily activities of the coach. Most coaches do not want to understand the intricacies of how analytics are calculated, they want to know that the analytics will help them win and keep their job. They want data that they can trust to make better decisions.

Making analytics ubiquitous requires an iterative process based on coach feedback and leveraging the technology and analytics tools that are available.

At scoutSMART, we are working on the next wave of recruiting analytics that leverage what is important to the coach – finding recruits that will fit and stay in their program. Utilizing machine learning, we are improving our predictions of fit based on several factors including coach preferences and recruiting history.

Contact me at if you are interested in learning more.

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